Epic Fail

Okay, we've all had bad days in customer service.  We've all probably said something that later on we thought "Hm, wish I'd handled that differently."

But few can claim the level of epic, public, Internet-wide customer service meltdown now claimed by Paul Christoforo of Ocean Marketing.  Mr. Christoforo wasn't content with rude, semi-literate responses to customer inquiries about the shipping date for a game controller his company was marketing, he had to get into a war of words with the guy behind popular net-based comic Penny Arcade to dig the hole even deeper!  Followed by rude tweets exchanged with the editors of IGN after they asked him to quit saying he was a friend of theirs in his rude e-mails to other people.

It's chronicled by the Penny Arcade folks starting here and has gathered momentum with gaming industry journalists worldwide.  Mr. Christoforo has had to change his Twitter handle just to try to get out from under the deluge of negative reaction, he lost the client he was "representing" here, and is now persona non grata at half the gaming trade shows on the planet.  Nice day's work there, buddy!